Launch of ELiTE Sales a Success

The idea for ELiTE Sales came about in January 2017 and by July 2017, the consignment sold its first draft of horses. Headlined by two 3 year-old stakes winning fillies, Adorable Miss and Happy Mesa were the second and third highest priced horses sold in the Fasig-Tipton July HORA sale. Overall, ELiTE Sales led the sale in Gross, Average and Clearance Rate, selling 4 of the top 5 and 7 of the top 11 horses sold (#2, 3, 4, 5, 6, 9 and 11).

ELiTE Sales changed the game with our Buyer’s Passports which provided potential buyers with all the information available on the horse for free and used the expertise that Bradley and Liz have developed through their BSW Bloodstock agency to analyze the information in an honest and straightforward way. All of this was made available to the public and distributed online and at the sales. Click to view all Buyer’s Passports.

ELiTE Sales aggressively marketed through our Buyer’s Passport, social media and advertisements run in the leading worldwide daily publication, the Thoroughbred Daily News.

 

In total, ELiTE Sales sold 11 of 12 horses for a total of $2,799,000. These incredible results in our inaugural sale could not have been possible without the support of our clients and trainers. Our next sale is the November Sale at Fasig-Tipton and Keeneland. We look forward to the future and continuing offer ELiTE horses for ELiTE results.

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